Work

Ron Hudson – Digerati for hire. My mission is to help brands & personalities communicate their stories through design, art direction, typography, illustration, brand development, creative direction & software development. Whatever your story might be, my project leadership skills will help you tell it.

Mazda North America Operations

  • Agency: AMCI Global – a TBWA company
  • Title: Digital Producer
  • Project: Mazda Standards & Processes Assessment Tool, Virtual Classroom eLearning tool and (9) Web Based Training Modules.
  • Tools: JIRA, Confluence, Smartsheet, Google aps, Teams, Articulate 360, Balsamiq, InVision, Box, Adobe Creative Suite, Vuetify, Browserstack.

Mazda launched new Standards & Processes across all US dealerships to elevate the voice of the customer and align the customer experience with Mazda’s brand principles and vehicle line-up. Together with Mazda and AMCI, we created and implemented field and dealer training, supported by coaching and digital resources that enabled field and dealership employees to embrace and activate the Mazda Standards & Processes as a new and critical way of aligning their customers’ retail experience with the principles of the Mazda brand.

AT&T Advanced Content Services

  • Client: AT&T, DirecTV Now, Uverse
  • Tile: Product Manager
  • Project: Advanced Content Delivery of TVOD, SVOD, FOD, EST, 4K, HDR and VR to
    AT&T’S DirecTV Now platform.
  • Tools: JIRA, New Relic, Gracenote, Rentrak, Aspera Orchestrator, Google .docs, SharePoint, tSpace, AWS,

Created project plans and onboarding process for over (130) Top Tier Content providers ie. HBO, Showtime, Disney, Fox and NBC Universal on to the DirecTV Now platform. Significantly reduced the total number of underperforming titles from the Uverse platform saving AT&T over $400k in operational and licensing fees.

Lexus Digital Marketing

  • Client: Toyota Motor Sales USA
  • Title: Project Manager/Application Lead
  • Project: Lexus.com Content Production, Delivery and Maintenance
  • Tools: JIRA, Confluence, Ariba, Alfresco, Box, Veracode, Smartsheet, Google .docs, TeamSite, LiveSite, Akamai, AWS, MySQL

Content Production, Delivery Management and Maintenance Deliverables:
High Level Requirements
User Interface and Creative
Functional Requirements
Architecture Documents
Test Plan
Transition
Specs and Guides
References
Contract Documents
Analysis and Design Phase
User Validation Phase (Quality Control)

NBC Universal Sports

  • Client: NBC Sports
  • Title: Digital Producer
  • Project: Digital streaming operations
  • Tool: BaseCamp, JRA, Confluence, Adobe Creative Suite, Akamai, Brightcove, S3, AWS ServiceNow

Universal Sports Streaming Operations needed a Digital Producer to manage advanced encoding services out of their Woodland Hills location.  As Digital Producer, my responsibility was to develop custom onboarding tools, workflow processes, streaming operations procedures and encoding techniques to enable broadcast production and streaming operations to work together more efficiently and cost effectively.